Midwest HFO is offering discounts on options. I think 15% on $10,000 of options and up to 30% the more options you buy, don't know the exact numbers or if this is from the factory or HFO. And this discount applies only to the options, not the total machine price.
But this is not normal, they do offer different promotions at different times during the year, but usually the price on the website is what you pay, like a Saturn.
The most they normally discount is like $1500 or $2000 depending what you buy in my experience.